The So What Strategy Revised Edition by Davina Stanley

Author:Davina Stanley
Language: eng
Format: epub, pdf
Publisher: BookBaby
Published: 2018-12-24T05:00:00+00:00

Transformation storyline

The team mapped out the story visually, as the one-pager provided a handy reference during the conversation, both for themselves and for the executive. They chose not to prepare a more substantial document to accompany the storyline given there were few contentious issues, the project was on track, and they expected the executive to want to know more about the project rather than challenge it.

Build Action Jackson to map an overall recommendation and supporting steps

There are some key elements you must get right and some traps to avoid:

The introduction (the CTQ … the ‘context’, ‘trigger’ and ‘question’) must lead to actions – it should remind the audience about what has already been agreed and lead to a ‘how’ question. But, be careful to test that the audience really does need an Action Jackson storyline and does not need convincing about why action is needed or why certain steps are required. If that were the case, you would use the Close the Gap pattern (which we look at next).

The ‘So what’ must be a statement. It may be a recommendation – ‘We should do X’ – or state what’s been agreed – ‘We are implementing a three-month plan to deliver Y’.

The storyline must all be actions, which means that each supporting idea ideally starts with a verb.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.